Friday, 1 March 2013

Question 2 How does your media product represent particular groups?



I designed my magazine for a very niche audience, because I can relate to this audience it allows me to really focus my writing and design in a way that is positive and entirely supportive in all areas. This niche audience is Christians between 16-24, the article I have written and the puffs I have included on my front cover are entirely filled with elements such as news and new band releases. These things to Christians are very important and interesting because my audience is based on a very specific religion.  Good news to Christians is usually about someone doing amazing work or miracles, these things are so attractive to Christian because they are an encouragement. This is a very stereotyped audience as I’m not allowing much room for any sub groups found in Christianity, I am generalising this audience. I see Christians as being very positive, enthusiastic and happy people. They delight and celebrate good news, and pray and encourage each other when they receive bad news. Worship music is adored; it’s all a part of living a godly life and praising God. The clothes they wear are very modest and clean cut. Guys trim their beards and girls brush their hair. This automatically restricts any form of aggression and extreme attitude to my front cover. The image I use is very open, bright spirited, and nonthreatening.
My magazines suggest that my audience are interested in the same type of worship music. It also suggests they are interested in charitable works, I have expressed this with my title ‘Mission in Rwanda’ I included this on my front cover. I have implied that all of my audience love to listen to worship and Christian music keeping up to date with the latest albums. I have showed this by including the name of a worship album in bold on the front cover; I have included the name of the artist (Matt Redman) However I haven’t given any indication to what this media is. This could be an article a book, I assume my audience knows and likes this particular song/album.  If my audience doesn’t know the song then I automatically assume they know who the artist, because ‘every Christian should know’.
I decided to compare my magazine with a published magazine that focuses on a similar target audience. The published cover is targeted for the same age range but for women instead of both genders. I have noticed that the models are both smiling; this creates a friendly warm feeling, and also reassures me that a strong attitude and threatening poses are not the right approach. They are both leaning forwards with their arms forward, this pose seems very nonthreatening  As part of stereotyping my audience I mentioned that they love worship music, this is ironic when looking at this published magazine the way the show the word ‘worship’ in bold. They also present songs and albums as though you are already familiar with them, just like I have done with ’10,000 Reasons’. As the example magazine is targeted for women, the word worship type is written in a very graceful way, and the colour scheme is heavy on pink. To make my cover applicable to both genders I have included bold shapes and colours. The lighting is fairly bright on both covers. Christians always refer to walking in the ‘light’ which means being godly and clean, and dark as being quite sinister. This effect on the lighting really helps to portray the models as clean and respectable people. Written very small at the bottom of the pink cover is the sentence ‘Our commitment is to help people worldwide experience the manifest presence of God!’ This is a clear example of what I mentioned in my stereotype; Christians love to hear about missionary work. At the bottom of the page I have included a banner which is fairly thick. The example has also done this but in a thinner way, this balances nicely with the thin title. In the same way my thick banner balances nicely with my thick title. 

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